Channel

Global Trends

Research-led briefings on global digital economy trends, regional market shifts, policy comparisons, and long-term industry direction.

Global Trends
Global TrendsDigital Economy News
Global Trends

Polish industry's net profit in 2025 reaches 94.4 billion zlotys: digital transformation drives efficiency improvement

Polish industry achieved a net profit of 94.4 billion zlotys in 2025, with the strong performance driven by the deep transformation of production processes through digital technology. This article analyzes how Poland's industrial digitalization enhances competitiveness and explores its impact on the digital economy landscape in Central Europe.

Sophia Rossi5 min read
Global Trends

AI is reshaping the entry-level job market: Latest evidence from Stanford economist Brynjolfsson

Stanford economist Erik Brynjolfsson, in collaboration with ADP Research, analyzed salary data from 4.6 million U.S. workers, revealing the ongoing impact of generative AI on entry-level positions. The data shows that the employment rate of 22-25 year olds in high AI-exposure jobs has been declining at an average annual rate of 3.8%, while jobs with low AI exposure have grown by 2%. This trend has been widening since the launch of ChatGPT and cannot be explained by factors such as interest rates or excessive tech hiring. Brynjolfsson warns that AI is eliminating career "entry points," profoundly reshaping the structure of the labor market.

Marcus Vance6 min read
Global Trends

Social Media and Video Platforms Reshape News Consumption: New Variables in the Digital Economy

The Oxford Reuters Institute's 2026 Digital News Report shows that almost all online news growth comes from third-party platforms, with the 18-34 age group accelerating their shift to social media and video for news consumption. This trend has profound implications for platform business models, the advertising market, data value, and media regulation.

Elena van den Berg5 min read
Global Trends

The AI advertising ecosystem is shifting from “neutral” to “transparent”: the ad tech business model is entering a period of restructuring

Amid the industry discussion sparked by Publicis’s acquisition of LiveRamp, ad technology is shifting from emphasizing “neutrality” to emphasizing “transparency.” In the era of AI-driven ad delivery, data integration, and identity resolution, what truly determines a platform’s value is no longer just whether it is independent, but how data flows, how costs are allocated, and whether brands can clearly see the optimization logic. Starting from business models, platform competition, and regulatory trends, this article analyzes the long-term impact of this shift on the digital economy.

Sophia Rossi8 min read